State Senator Leticia Van de Putte continues with another huge step in her historic campaign to be Texas’ first Female, Hispanic Lieutenant Governor. Today the Democratic candidate released her first major statewide TV ads.  Here’s more from the Van de Putte campaign via press release…

San Antonio, TX — This weekend, Leticia Van de Putte is releasing her first two television ads, one in English and a separate ad in Spanish. The 30-second spots are a significant buy in multiple major media markets, as well as markets with a dominant Latino population.

In “Twice,” Leticia Van de Putte directly calls out Dan Patrick, who voted twice against our kids. Patrick’s cuts to our neighborhood schools in 2011 resulted in the loss of 11,000 teacher jobs. In 2013, Leticia worked across the aisle with many Republicans to put Texas first and support our students. Despite bipartisan support for our neighborhood schools, Dan Patrick voted against our kids — again.

http://youtu.be/nfJSeVnBTyU

In “Respeto,” Leticia Van de Putte shares about the respect that every Texan deserves. Leticia introduces her immigrant grandmothers; as well as the service of her mother, a teacher, and that of her father, a veteran. Texans never give up, and Leticia — a mother of six, grandmother of six, pharmacist and a State Senator — commits to continue the fight to protect the future of our kids.

http://youtu.be/x5CbyT1qsg0

The aspirational nature of “Respeto”  speaks deeply to a community whose voice has long been lacking in Texas statewide politics.  “Twice” does a great job of straddling the lines of presenting negative information on the opponent, while managing to be a net positive ad. Touting her strong bipartisan record and unique family story, these ads seem to have all the right ingredients for success.

With six weeks to go before the first votes are cast, it’s impossible to predict just what kind of impact will be had from these spots.  But by getting out ahead of her opponent Dan Patrick with strong ads, Leticia has assured that the first “big move” is hers.