For Houstonians, the fresh, fast and healthy restaurant chain known as Salata is already a local favorite. But what many citizens may not know is that the company was actually founded in Houston by Berge Simonian and maintains its headquarters in the city. But in the near future, this salad chain could become a major player in the fast food scene.
As Laura Furr of the Houston Business Journal reports, Salata is mixing up some ingredients for national success…
Houston-based Salata opened its first Pearland restaurant July 9 with a new design that it plans to roll out nationwide.
The newest location at 2810 Business Center Drive is the 10-year-old salad and wrap company’s 23rd restaurant in the Houston area. Its new design, including natural wood, white tile and clean lines, is meant to reflect Salata’s focus on fresh foods and healthy eating, Salata’s director of product development David Laborde told HBJ during a tour of the Pearland location.
The restaurant also features a new bar-style iced tea tap that the marketing team hopes will help create “Instagram-able moments” to potentially drive traffic to the restaurants through social media, Laborde said
The new design was developed in conjunction Houston-based Norton Creative and Austin-based Concept Services.
The chain plans to roll out the design to 10 restaurants as it expands to new markets and locations.
After a trip to the new prototype store, Texas Leftist can confirm what is discussed above. Fresh Tea and Lemonade are on tap. And it was some very good stuff…
Built on the simple concept of providing a healthy alternative within the vast fast food landscape, Salata has thrived in its expansion efforts thus far by setting the standard for easy, fresh salads, and great customer service. Tea Tap or no, if they stick to their core principles, there’s no reason to believe the chain won’t find nation-wide success.
Have you been to the new Pearland store or any other Salata location? Share your experiences in the comments.