Tag Archives: Battleground Texas next steps

Battleground Texas Holds Election Debrief in Houston

There’s no way around it.  This month’s election results were tough for Democrats across the country.  But given how much hype was heaped on this year’s races in Texas, and how much attention was generated by candidates like Wendy Davis, the typical drubbing had an especially difficult sting in the Lone Star State.  So many people registered, yet so few of them voted.  So many block walks and phone calls for such disappointing results.

It was this painful reality which set the mood for this week’s special meeting in Houston.  On a very cold evening, volunteers from Harris, Galveston, Brazoria, Montgomery and Fort Bend Counties gathered at a Union Hall southeast of downtown to find out what happened, and what lies ahead for Battleground Texas.

Attendees were greeted by BGTX Executive Director Jenn Brown and several top-level staff members from the organization.  Brown started the meeting with a sincere thank you to all for the hard work, and acknowledged that the results clearly didn’t go the way they intended.

Then there were presentations from team members Victoria Zyp and Ramsey Reid which discussed preliminary post-mortem data from the election.  They shared some of the figures which they considered to be successes from 2014.  Chief among them were the impressive volunteer base that BGTX was able to form, and the number of new voters that were registered.

“Of the new voters that were registered in Texas this cycle, 67 percent of them had never registered  before.  We had huge success in registering voters under the age of 24.”  said Campaigns Director Ramsey Reid.  During their presentations, we mostly learned about the organization’s bright spots.

BGTX post mortem2

 

Volunteers gather in Houston to hear from BGTX staff members

 

 

BGTX post mortem

 

 

BGTX Field Director Victoria Zyp shares post-election information.

 

But the tough work… figuring out what went wrong, was seemingly left to attendees to decipher.  To no surprise, they had a lot of input.

“The biggest issues originated from the top down, not at the volunteer level.  Why didn’t you all partner with the county parties and local organizations to see what works in Texas?” said one man from west Houston.

Another volunteer from Central Houston noticed inconsistencies with BGTX’s internal data.

“From the GOTV training, I was led to believe that we would be contacting more of the infrequent voters… that was supposed to be our ‘GOTV universe’.  So why is it when I look at the list, I see names of people who vote in every election, including my own, and even elected officials?  They are not infrequent voters.”  said the volunteer and Montrose resident.

To their credit, BGTX staff members were there, and they did listen. They reiterated that this was just the first step in a full post-mortem analysis, and that information from the debrief would be sent out to all in attendance.  They also sought suggestions for upcoming events in 2015 and how they could get involved.

The statewide debriefs are an important first step.  It was important that Jenn Brown and other senior leadership be in attendance to hear directly from Texans on how to proceed for into the next election cycle, because that is the only way this organization can truly improve.  Let’s sincerely hope that as the higher-ups are reaching out to their own group, they are also working to strengthen relationships with the Texas Democratic Party, county Parties and existing local groups.  As learned from this cycle, a coordinated effort is what is needed above all else.

Volunteers came to the debrief seeking answers, and although they didn’t get as many as they would have liked, they at least received a firm commitment that BGTX is ready to listen, willing to learn and able to move forward.  From the meeting, volunteers are still left with some questions, but should have much hope for the future of Battleground Texas.

Battleground Texas: Now With Battle Scars

In a post election email sent to campaign volunteers, executive Director Jenn Brown made one part of those future plans abundantly clear… Battleground Texas may be bruised, but here to stay.

Tuesday was not the result any of us wanted. The national headwinds were stronger than anyone thought, and Texas got swept up in it. But I hope you’ve got your head held high today, because we’re just getting started and there’s plenty of exciting work to do.

The email was not a solicitation for more funds, but actually a request from volunteers to provide feedback on how they thought the organization performed in its first major campaign.  I already provided feedback to the email, but also wanted to share those same thoughts, with just a bit of expansion, on the blog.

As ‘the new kid in town’, it’s no surprise that a lot of excitement surrounded Battleground Texas. But all the excitement in the world could not compensate for what proved to be BGTX’s biggest hurdle in 2014… being new, and unfamiliar with the Texas voting landscape.  Instead of forming a support network around existing local organizations, it seems that BGTX chose to mostly go it alone.  This lack of any coordinated strategy often lead to repetitive outreach efforts to the same voters, or missing critical voters altogether.  In a year filled with so much general voter apathy, everyone knew it was going to be tough to make a difference at the statewide level, but these novice mistakes made the disparity even more apparent.

Criticism aside, BGTX had much to be proud of during this election cycle.  Though the turnout goals were not achieved, at the end of the day there are now more Texans registered to vote than any mid-term year in state history.  Building organization of over 33,000 volunteers was certainly no small feat, and a true testament to the vast potential for making Texas into a swing state.  Better yet, those volunteers are now connected to more people right in their own communities that care enough actualize around important issues.

Organization is a skill that can be applied far beyond just particular candidates or elections. Building momentum around issues like raising the minimum wage or equality is just as important, if not more so than political aspirations.  Battleground Texas should “keep going” in off-election years.  Even if it is just a bi-monthly service project like a health fair, community garden or an immigration law workshop, BGTX has room to grow and join the true fabric of the state. No one is going to awake the “Silent Majority” overnight. But now that we’ve lived through an election, the real work can begin.

On the political campaign side, 2015 presents a vast opportunity with local races. BGTX leaders should be working with local candidates because they are the ones that know not only the needs of their communities, but also how to best engage them.  All of these strategies carry into the next.

Organizing in the digital space is important too.  How are those in the 33,000 member volunteer base supposed to connect with each other after the latest campaign ends??  Much of this work can be done through a more website that contains forums, a community page to post events and ways for people that care about common causes to find one another.  A better, more comprehensive web presence would be another step in the right direction.

Ask any of the greatest politicians to ever live.  If Bill Clinton had given up after being ousted as Arkansas Governor in 1980, he wouldn’t have ascended to the Presidency just 12 years later.  Barack Obama knew the sting of defeat in 2000 when he lost out on a seat in the U.S. House of Representatives, but he didn’t give up.  The greats take a defeat, and learn from it. BGTX has been introduced to Texas, but now is the time to truly become part of Texas.  Once that happens, the Lone Star state will have some real contests at the ballot box, and beyond.

Congratulations to all the staff members and volunteers with Battleground Texas.  We finally have some real battle scars.

BGTX Epic Flag

 

 

UPDATE:  BGTX Executive Director Jenn Brown has published a letter to supporters via the Battleground Texas website.  In it she addresses next steps for the organization and what they will be doing to move forward, including reaching out to people to find out why they didn’t vote.  It looks like internal feedback is simply the first step.