Long known for it’s natural beauty and idyllic setting in the Texas Hill Country, the state capital of Austin has been a favorite gathering place for many prominent music and arts festivals. The largest of them all is South By Southwest (SXSW)… over three decades strong.
In 2016 SXSW will enter a new level of prominence as it goes Presidential for the first time ever.
Here’s info via the SXSW official announcement, written by Hugh Forrest…
SXSW is honored to announce President Barack Obama will appear as part of a Keynote Conversation at SXSW Interactive on Friday, March 11 and First Lady Michelle Obama will be the opening Keynote at SXSW Music on Wednesday, March 16. This marks the first time in the 30-year history of SXSW that a sitting President and the First Lady have participated in the event.
On Friday, March 11, President Obama will sit down with Evan Smith, CEO / Editor in Chief of The Texas Tribune, for a conversation about civic engagement in the 21st Century before an audience of creators, early adopters and entrepreneurs who are defining the future of our connected lives. The President will call on the audience to apply their ideas and talents to make technology work for us – especially when it comes to tackling big challenges like increasing participation in the political process and fighting climate change.
On Wednesday, March 16, First Lady Michelle Obama comes to SXSW Music to discuss the Let Girls Learn initiative, which aims to break barriers for the 62 million girls around the world who are not in school today, more than half of whom are adolescent. The SXSW Music Conference brings the global music industry together and offers the perfect platform to celebrate Women’s History Month, as the First Lady provides her call to action to support girls’ education.
Texas may be a decidedly Red State, but the “blue dot” that is Austin is buzzing about the President and First Lady’s upcoming visit. And from the tone of President Obama’s weekly address, the White House seems to be excited as well…
For more on the historic appearance at “South By”, check out coverage from The Texas Tribune.