If you’re a top ticket candidate for an election, it’s pretty easy to grab the spotlight and make your voice heard on the issues.  For that year, your nomination to run for the state’s highest office gets a lot of focus from the press, and is typically accompanied a healthy dose of funding resources.

But for other party candidates, press access and funding can be much harder to come by.  It takes a skilled political team to run any good election, but especially one where your message is often deferred for coverage at the top.

So far though,  State Senator and Lieutenant Governor candidate Leticia Van de Putte is getting her message out there, in part by getting creative.  Since launching her campaign last year, she has excelled at connecting with Texans via social media, and not only has an active website blog, but very active Twitter, Facebook and Instagram accounts.  Make no mistake… Leticia and her team have been on the leading edge of maximizing new tech for her campaign.

Last weekend, Van de Putte took her fight for Lite Gov. to the next level.  Just before a rousing, fiery speech at last weekend’s Texas Democratic Party Convention, she rolled out the campaign’s first major video, meant as an introduction both for her speech in Dallas, but also to introduce Texas voters to her campaign.  Sufficient to say, it’s not your typical campaign video.  Leticia brings us into her home, and we get to meet her whole family (including a gaggle of grandkids), and join them at an old-fashioned Texas dinner table.  And then there’s this thing with chicken and ‘mama ain’t happy’ and… well, you just have to watch.

This video was a huge success at the Convention, and could very well be a huge success with voters.  The genius here?  It’s not a very political video, but meant to show how much Leticia shares in common with other Texans.  In a few minutes, she’s able to escape the political world, and show all of the hard-working women and moms of Texas that she cares about their issues, and that if elected, they will be the ones with a voice in Austin.  If she can get the word out, this video can advance her candidacy much further.

Watch now, see for yourself, and leave a comment below with your first impressions.